Wednesday, 17 of January of 2018

Tag » affiliate marketing tips

Free Web Site Traffic Sources

One of the definite advantages to online marketing is the availability of loads of free web site traffic sources. There are exactly hundreds you can choose from to suit your industry and website, like Facebook, Twitter, YouTube, EzineArticles, Squidoo, USFreeAds, Craigslist, traffic exchanges, safelists, and more. This piece will speak about a lesser known technique to make free web site traffic: making newsletter emails.

Despite the fact that all the free methods of getting traffic to your website work incredibly well, they can take a bit of time and reliability in your attempts before you start seeing the desired outcomes. However you can acquire a so-called jump start on your efforts by making newsletter articles. If you’ve tried article marketing, you already have the idea on how to do newsletter articles. The only different thing is where you submit them. The hardest part of the total process is finding somebody who will publish your articles. And it’s actually not difficult, just a bit time consuming. However, the results are immediate.

Here’s how it works out. Editors of newsletters constantly need good content, chiefly if their newsletter is published frequently. So, some of them will allow you to publish your piece for free, in exchange for offering them the job. The key is to make sure that your article is well-written and contains valuable information. And then, the secret to getting traffic to your website is to offer compelling info in the resource box at the end of the article, with a short description of you and/or what you recommend, and the link to your website.

After you’ve decided the topic of your content, as it relates to your website of course, then you need to search for newsletters in your topic. In order to get the utmost burst of visitors, find at least 10 newsletters (better 20) that will take free newsletters. Find out how many followers each newsletter has. Generally, the most triumphant and important ones will publish this information. Submit your article to the one with the most number of subscribers initially and continue down the list. But make sure that you delay a couple of days in between each submission so that you avoid having similar articles published by several newsletters on the same day, causing embarrassment to them and likely denial of any upcoming articles from you.

When you’ve finished sending the article to every one of the newsletters on your list, submit it to other directories (such as IdeaMarketers.com, for example) that hold articles that other newsletters can send to their followers. Remember that the key to gaining the best results with this in terms of free web site traffic is to create good content. You don’t need to be an expert writer, but your article should be free of grammatical and spelling blunders, and more importantly, offer beneficial information that answers the questions or solves the problems of your target followers.


Methods in Getting Free Traffic Online – Escalating Traffic for Your Site

In today’s competitive market, having an online business has become the norm. People are establishing online businesses as it offers them a better target market and thus more customers. However, many websites are not able to draw in prospective customers due to the excessive number of competitors willing to do the same. Getting traffic for your websites is believed to be an ongoing experience. There is not one formula alone which can aid people in getting visitors.

People hire specialists who charge a lot of cash and still do not give out the required result. There are some clear-cut and cost effective tips which can be followed by individuals to achieve their goal of an improved amount of traffic for their website. Prevalence of a website is important for every marketer in order to earn some revenue. Some simple steps can help people in getting free traffic online.

There are many tips people will come across but the combination of a few is effective. However, it is also dependent on the type of business. SEO or search engine optimization is one of the most widespread techniques which are being utilized nowadays. It involves the use of keywords and back links to intensify visibility in the search engines. Beginning your own affiliate program is another useful technique which can help people in directing traffic to their websites. They will use the knowledge and work of others to get traffic and thus will salvage cost. Many websites are eager to help people in making their own affiliate programs.

Content management is one more thing which has to be taken into account. The content should be such that it attracts individuals instead of boring them insensible. An exciting content is bound to hang on to people and entice them back. Classified ads are another effective method of boosting the traffic levels of your site. By advertising in the right site and at the right time, individuals can increase the number of visitors. Using social networking will bring about extremely fruitful results as it has become very common for people to take advantage of twitter, Facebook etc. With these sites, your website can get the popularity you want.

With the suitable content, it is also probable for people to exchange links with others. Other webmasters will network to your content if it’s useful and appealing and you can trade your link with them. This will lead to extra number of hits within a few days. Folks can also circulate press releases which allow them to promote their website in the right manner. More and more visitors will visit your site. It is also suggested that one should comment on blogs. Commenting on various blogs and answering queries of others will also direct people to your site.

There is also accessible software, which are uniquely designed to aid people in getting free traffic online. Nevertheless, it is more beneficial if people stick to the simple ways mentioned above to boost the level of traffic and thus acquire a free mass traffic for their site in a short period of time.


Tips For SEO Success

SEO (search engine optimization) is a term given to a variety of methods that are used to improve the placement of your website in the search engines. A large percentage of people find new websites through search engines, and they heavily favor the sites that appear at the top of the first page of results. The following tips for SEO success will help you get the most from your efforts.

1. Three words: Keywords! Keywords! Keywords! People use keywords when using the search engines, and the keywords you choose will make or break your site in the search engine results. Invest time selecting the best keywords and optimizing your site around them. You need to look at how many searches each keyword gets and see what kind of competition each has as well. There is no magic number or how many searches a keyword should get, so there will always be an element of guesswork involved, which brings us to the next o the tips or SEO success.

2. Test and track your SEO. The search engines use proprietary algorithms to determine where a site is positioned in the search engine results, and they protect these algorithms carefully. The best way to get around this is to test and track your SEO efforts to get an idea of what works and what doesn’t. It can take some time for changes to be reflected in the rankings, so be sure to give it some time before drawing conclusions. You also need to keep in mind that the results are dynamic because most of your competition will be doing SEO, too.

3. Linking the right way. There are a lot of myths about the best way to use links for SEO purposes. Massive link swaps are one example of a link building strategy that is no longer effective. However, you can get a boost by getting links from well-respected pages that are relevant to your website. If at all possible, be sure that the links to your site include the keywords you are trying to rank for. There is also on-site linking which covers all of the links on your site that link to other parts of your site. Generally speaking, you should have all of your pages interconnected and you should use keywords for those links.

4. Stagnation and SEO don’t mix. This is one of the most overlooked tips for SEO success. A lot of website owners think of SEO as something you do once when setting up your site, and then it somehow keeps working its magic. The reality is that you need to keep doing SEO on a regular basis for two reasons: one, the search engines are always changing their algorithms so you need to respond in kind; two, you have to assume that your competition will always be doing SEO and you don’t want to drop down in the results as they move up.


100 Ways To Drive More Traffic To Your Website – Part 3

41. Initiate a Forum

Forums are a good way to get more traffic to your site. By creating a forum, you are also building a community around your site where people can organize talks and just hang out at your site.

42. Post Links on highly visible Facebook Pages

Popular Facebook Pages usually allow you to advertise on their Wall since they want to welcome enthusiastic discussions on the page. Take the chance to post your link on their Facebook Page wall so that you can obtain the massive amount of traffic already there on your site. It is, nonetheless, strongly advisable for you to give constructive and useful content while posting on their walls so that your content will not be considered spam and prevent you from being expeled from the page.

43. Include your Site in Directories

Most directories offer the free alternative to add your URL to their recordings. You will be able to get some high quality backlinks by adding your site to the directories. This is to make your site rank well on Google.

44. Include your Blog in Blog Directories

Blog-only directories will get you more link juice and traffic from people who are browsing the directory. So, do add your blog URL to blog directories to build up your site exposure.

45. Make Links with Other Web Masters

Another useful way to get more traffic is to put your site link on another website related to your niche. Most webmasters don’t mind doing a link barter with you if you are to give a reciprocal link on your site as well. In this way, Google looks at the links as two way links. However, one way links are thought to be more powerful than two way links. Hence, if you have two sites, develop links with other bloggers by connecting them with one site and having them connect to the other. This way you and the blogger both get one way links. If you have three or more blogs you can apply this same approach internally.

46. Do Ad Swaps with Other Individuals in Your Niche

Cross promote by completing ad swaps with someone in your niche to obtain more traffic and make a substantial email list. Firstly, get hold of someone in your niche with a related sized email list. Send an email regarding their opt-in offer to your record, and they will respond by sending an email about your opt-in offer to their list. Here’s a place where you can obtain adswap partners: http://www.safe-swaps.com.

47. Submit Press Releases

A press release is a written or recorded communication addressed at members of the news media for the intent of announcing something newsworthy. This may be an old school method, but press releases still succeed. Here’s an excellent software that will aid you with your PR submission: Press Equalizer.

48. Locate JV Partners

Partner with other folks in your niche to promote your merchandise or services.

49. Do Proper Keyword Research

Keyword research assists you in finding appropriate keywords that are high in demand but low in level competition. Make use of the Google Keyword tool to pull together this information and then exploit it for search engine optimization or cost per click campaigns to get your site ranked and be found by prospective clients. Or you could use an amazing Keyword Research software like: Micro Niche Finder.

50. Google AdWords

Pay Per Click marketing is also incredibly effective in getting added traffic to your site. It is highly suggested if you have a sales focus that more than pays for the expense of the traffic. Dodge PPC advertising if you do not have a product that you are already making sales with.

51. Facebook Ads

Facebook ads permit you to target your particular market according to their demographics, geographical residence and the users’ choices. As a result of Facebook’s great user base, you have a large group to market to even if you wind it down to your niche.

52. StumbleUpon Ads

StumbleUpon Ads are great if your content is extremely entertaining and controversial because it can start going viral fairly quickly.

53. Upload your power-point presentations onto Slideshare.net

Create interesting and eye-catching presentations. Upload it onto Slideshare.net and include the URL or links of the sites you want to send traffic to in your slides.

54. Post trainings on Learnable.com

Do you have familiarity on certain topics that others are looking to be taught? Create online courses and post them to Learnable.com and watch your content go viral. Courses can take place in the form of videos, articles, project files or just answering queries.

55. Conduct video interviews of influential people in your industry

Video interviews are significant to drive more traffic to your website and promote it. Do video interviews with influential people in your industry so you have the credibility factor to attract your niche market to actually watch your video. What’s more, the content comes simply by the answers the person yields. You are simply asking queries while valuable content is given by the expert.

56. Join a tribe such as triberr.com

Triberr.com is a group of bloggers in different niches grouped in tribes. Every time you publish a new content, every person in your tribe will tweet it to their subscribers. And you do the same for everyone in your tribe. This will take your blog off the ground and buzzing with traffic in a short while.

57. Set your business up with Google Places

97% of consumers search for local businesses online. Therefore, your site will get more traffic if you were to record it with Google Places.

58. Buy Ads on a Website

Many site owners who hold well-built sites are willing to retail ad space for really cheap prices. Email the site owner to purchase hyper targeted traffic.

59. Paid Site Review

Get a professional blogger to re-examine your site to pick up excellent backlinks and benefit from the exposure to their group. You can discover some of them at sponsoredreviews.com.

60. Business Cards

Incorporate your website address on your business card and let people be aware of your site when you give it to them.


100 Ways To Drive More Traffic To Your Website – Part 2

21. Create Epic Content

People love to read content that delivers immense value to them. Thus, to attract the majority of traffic to your site, your content should be well thought out and explored, outdoing competitors’ efforts in a particular area.

22. Give Out Free Stuff

One very effective way of making your content viral is to give out free stuff. You are able to direct massive amounts of traffic to your site, generate leads for your business, and even make sales in a while by giving out high quality free material on the front end of your sales process.

23. Submit Your Site to Feedburner.com

A different way to get added traffic is to let your site be more available through RSS feeds. Feedburner is a web feed management source owned by Google that grabs your RSS feeds and makes it simply accessible to a diversity of RSS readers. You can also make use of the service to track the subscribers on your feed, optimize the subject in your feed as well as use numerous ways to publicize your feed with widgets.

24. Participate in forums and add a compelling message in your signature

Forum participation is one of the ways to increase the traffic to your site. When you post in forums which are on topics surrounding your niche or site content, give value-adding comments and participate actively in the discussions. Add a convincing message in your signature to interest forum members to take a look at your site.

25. Become a lively user on StumbleUpon

StumbleUpon.com is a discovery search engine that finds and endorses web content to its clients. Its features allow users to discover and rate Web pages, photos, and videos that are modified to their tastes and hobbies using peer-sourcing and social-networking standards. It is thus a very sound platform for you to promote your site and generate more traffic.

26. Use keywords in your title tags

If you want to get more traffic to your site, it is crucial to see where all that traffic is coming from. Majority of online traffic gets content on search engines via keywords, hence, the first step to get found on search engines is to incorporate keywords into your site. We call this process On-Page Search Engine Optimization. One factor to include keywords in is in your title tag, the title of your site. There are various other factors to search engine optimization.

27. Hold a Contest for Subscribers

Coordinate contests where you give away incentives to winners. You can organize this as a one-time-only or monthly contest. The larger your gift, the more buzz you make online and hence the more traffic to your website from those who sign up. Here’s a first-rate contest script: Contest Burner.

28. Retweet Contest

If you are involved on Twitter, you might have seen some of the marketing tactics in Twitter campaigns. One concept is that you could hold a contest to make the entry based on tweeting a certain link. By means of backtweets, you can monitor those who have tweeted your link.

29. Content Contest

Ever finding it difficult to write content? You can organize a Content Contest where you invite users to answer a question to enter a contest and the greatest answer wins a prize. Not only will you get considerable amounts of traffic since the contest prizes draws people, when the contest is done you should have a healthy article crammed with intuitive responses to any query you want.

30. Traffic Contest

A simple way to effectively get your site ranked and seen on search engines is to hold an SEO contest where the individual who sent the most traffic to the contest page secures an awesome prize. This can be done by each user having their specific bit.ly url. All bit.ly urls have built in systems that can be accessed by adding a + to the end of the link.

31. Make your blog accessible on Kindle

The Amazon Kindle is an e-book reader which makes use of wireless connectivity to permit users to shop for, download, browse, and peruse e-books, newspapers, magazines, blogs, and other digital media. With more or less 54 million hits a month, Amazon is the supreme traffic-driver; even if you never possess a Kindle you should make your blog available on Kindle as it will position you as an expert in your field. Here’s a guide on Publishing on Kindle: Kindle Publishing Made Easy.

32. Make an ezine/newsletter

An ezine is a magazine and newsletter distributed by any electronic method, such as, by electronic mail. Studies have shown that there is a very large readership on the internet. If you were to grant free admission to your online content through an ezine/newsletter, you will quickly attract the targeted interest to what you have to offer. Hence, creating an ezine/newsletter is a good method to get more traffic.

33. Set up a page on Hubpages.com

HubPages is an online site for you to impart your advice, reviews, useful tips, opinions and insights with hundreds of other authors. One of the 50 most viewed US sites on the web, it is where you can obtain more traffic to your main website if you are able to get the interest of the ready traffic there by contributing attractive and value-adding content.

34. Create a Squidoo.com page

Squidoo is analogous to HubPages where you can design “lenses” that tend to rank enormously well in the search engines. Present a link back to your site and that will drive more traffic to your website.

35. Place the Alexa toolbar on your browser

The Alexa Toolbar is a Firefox extension that is utilized by Alexa to rate website specific statistics. It is important to install the Alexa toolbar since Google uses Alexa’s Information for ranking and indexing. After placing the toolbar, surfing your own website will absolutely help you get your websites indexed by Google faster.

36. Place Social Sharing Plugins

Place social sharing plugins such as Facebook and Twitter sharing tabs. This is one service that offers you to share content on Facebook and Twitter and other content hubs. Always add links to your Twitter updates and make use of other pages other than your Home page, such as your About page, as a landing page. This will help you to gather more traffic to your website.

37. Set up a Facebook business page

Set up a Facebook business page to join in the conversation with Facebook users. You can send out updates to your fans, which will show up on their home pages. You will also have access to insights and analytics of your fan base. The nice thing about having a Page is that you can have an unlimited number of fans while individual accounts can only allow 5000 friends.

38. Participate in and/or create Facebook groups

You can get hold of your niche market by browsing through Facebook groups. Once you locate a group relating to your niche, participate in it and get yourself known to their members by giving importance to the group. Make your website URL known. Soon enough, people will start noticing you and traffic will flock to your site. Alternatively, you can create your own Facebook group as well, so that you have complete freedom to do what you want in your group.

39. Set up events on Facebook

Facebook events is an application on Facebook that helps you to organize events. It is a good way to get more traffic for the reason that by leaving all the default settings as they are – that is, allow guests to invite others, upload photos, write on the wall, etc., every one of these activities creates news items that go into the feeds of those people and their friends. This means that your content/event will go viral very fast on Facebook.

40. Take advantage of Mobile Traffic

With the increasing number of smart phone users around the globe, you should make use of the amounts of mobile traffic by optimizing your content for mobile. Here’s an outstanding course on mobile marketing: Mobile Monopoly.


100 Ways To Drive More Traffic To Your Website – Part 1

1. Write a Roundup Post

A roundup post is an entry that tells about a group of individuals in your niche. This tactic is used to build rapport with influencers in your topic. Let them see that you are reaching out to them and marketing their content. More often than not, this leads to them giving you back the favor by blogging or tweeting about you. If they are indeed influential in your niche, their return of favor will be sending great traffic your way.

2. Interview Professionals in Your Niche

If you can make interviews with specialists in your niche, your credibility will be really boosted, thus generating more traffic. All you have to do is ask email experts a variety of questions that is relevant to your niche and get some great content from their answers. Also, form relationships with these experts as you never know when a powerful partnership will come to your door.

3. Twitter Traffic

Twitter can be a huge source of traffic for you if you know how to build your Twitter network on a daily basis. Your aim with Twitter is to link and build connections and these relationships can show the way to more traffic. A single Twitter post can become so viral that it can send tens of thousands of visitors to your sites if done in the right method.

4. Set up a Facebook Page

Research has shown that people are spending more time on Facebook than any other site on the net. By being in front of such enormous traffic, you have the best chance of being noticed on the vast web. Set up a Facebook Page for your site and put a “Like Box” into your site so that your visitors will see you are on Facebook and join as a fan on your Facebook Page.

5. Create an Infographic

If you are terrific with design, you can use the statistics of any subject and create an infographic to stand for the figures. Infographics can go viral incredibly easily as people like to share them all over the net. Do remember to include your site URL within the infographic so that you can get the traffic when it is re-blogged elsewhere on the internet. You know what? Forget about being great with design, you can outsource it to somebody else to get it made for you!

6. Form a .pdf Cheatsheet

Create cheatsheets with important information about a particular topic and include your site address where possible in the document. People love content such as this and there is a very good chance that it will grow viral being shared on the net.

7. Create a Memorable Domain

Domain names often give people a first impression of the site. A good quality domain will be a magnet for the enormous amounts of traffic. The most effective domains are the “.com” domains.

8. Produce Videos on YouTube

One of the prevalent search engines other than Google is none other than YouTube. So, it is vital to include YouTube in your arsenal of traffic strategies. Generate your own YouTube channel. Fabricate and upload creative videos with interesting content to your YouTube station. Using the “annotation” feature while revising YouTube videos, you can add a call to action for viewers to go your site URL. Another strategy is to interconnect your videos with comments so as to get more views and more traffic. Optimize your YouTube station by including a link back to your site in the profile information on the left panel. Here’s an admirable Youtube course: Video Traffic Academy.

9. Optimize your YouTube videos with searchable keywords

After making and uploading exciting video content to YouTube, optimize your YouTube videos by labeling your video with searchable keywords. For phrases, do not forget to include the quotation punctuation.

10. Insert video responses to YouTube videos

Look for other videos uploaded on YouTube that are related to your video content by looking for your keywords in the YouTube search engine. Opt for the popular videos with a lot of views and add a video reply to that YouTube video. You can see this option by the comments section.

11. Syndicate your Videos with TubeMogul

TubeMogul is a video marketing platform for syndicating video content to other video sites. Though the majority of your video views will come from YouTube, you will also be able to direct a considerable quantity of niche traffic to your website by syndicating your video content to smaller video sharing websites. Do remember to include a link back to your site in your profile while setting up accounts on the different video channels.

12. Watermark your Videos

To watermark your videos is putting an image overlay, which connects to the URL of the domain you intend to drive traffic to, on top of a video. This can be done using a video editing program, more specifically, a screen capture video program like Camtasia Studio. This software works well on PC and MAC and even has a free trial of 30 days.

13. Screencast Videos

Creating screencast videos is a helpful way you can use to drive traffic to your site. One technique is to attach a screencast near the end of the video to persuade visitors to check out your site. Talk about it for a short while, pointing out the great things visitors can find on your site. Some software I would recommend is Camtasia or Jing.

14. Make Guest Posts

Loads of bloggers or webmasters have viewers to their sites amounting more than your own. Talk to these individuals and ask them if they would like for you to make a post for their blog. Not only will you possibly get traffic flocking to your website, it will also get you excellent backlinks that will boost the ranking of your website on Google. In addition, you would have made a friend or friends and build relationships in the process.

15. Build an Email List

Building an email list enables you to drive more traffic to your website at the touch of a button. With a substantial quantity of subscribers in your email list, you may also build a community around your website or even your niche and in the long run make sales after you have established relationships with your list. However, it takes time, effort and the appropriate strategies to catch the attention of people to subscribe to your list. Also, it is necessary to use an autoresponder service to build your email list. You can look into Aweber, iContact or GetResponse for autoresponder services as mentioned.

16. Make use of Squeeze Pages

A squeeze page is a landing page used to capture potential leads on the internet who are interested in what you have to present. In this way, you will assemble a traffic getting list very quickly.

17. Write a Free eBook

An eBook is a book-length digital publication read on PCs or other electronic gadgets. They have a high estimated value and are a good way to build a huge email list. To make an eBook, you just have to copy and paste site posts you already have written into a document and convert it into a PDF. Offer this eBook for free with the exchange that they subscribe to your email list.

18. Present your eBooks to eBook directories

Once you have written your eBook, present it to eBook directories. eBook directories operate similarly with other online directories. They just list a number of eBooks on their directory and individuals actually go to these directories to find information. In this way, not only does your site gain more traffic, people will also get to know you as an author. The solution to making it viral is to impart great and interesting content.

19. Establish an Autoresponder Email Series

Having an email list is not enough, there has to be a technique to get your marketing and promotion messages across to your listing. An autoresponder is an email marketing tool that once set up will automatically send out emails to a subscriber in particular time intervals after they subscribe to your email list. Setting up an autoresponder email series entails some thought and planning. Ideally, your autoresponder emails must contain content for every significant article on your site and each email should possess a call to action planned to get the reader to click through to your website.

20. Create an Ecourse

A simple yet effective way to commence your email series is by offering a 5-day / 7-day email course where you send out emails automatically for the next 5/7 days to build a strong relationship and confidence with your subscribers. Add in links in your email for them to revisit your site. Once you have created a substantial list of raving subscribers, you will be able to generate a sustainable amount of traffic that is going to your site.


Keyword Marketing For Your Online Marketing Business

Keyword marketing is going to be one of the most important skills you will learn if you want to be successful online. As an online business owner, no matter what type of business you have online, your primary job will be to make sure that your website receives enough targeted traffic so you can make money.

Since not everyone who comes to your site is going to make a purchase (though you can increase this number by making sure your website is set up in such as way as to get a lot of conversions) so you need to get a lot of visitors.

Now “a lot” is kind of vague, I know. A lot for one online business may be 1,000 a month but a lot for another might be 20,000 a month. How many visitors you will need in order to make as much money as you want really depends on many factors such as how competitive your niche is, how well your website is laid out, how compelling your sales letter is, the price point of your product, etc.

After a short amount of time you will be able to pinpoint your conversion rates (the number of visitors who actually make a purchase from your site) and from that point on you can determine how much traffic you need to get every month.

In order to get the most out of all your keyword marketing efforts you should rely on several traffic methods. Most online marketing experts agree that you should have anywhere from 3 to 5 successful online traffic methods going at all times.

Now, one word of caution, don’t try to set up 3 – 5 methods of getting traffic all at the same time. If you do you will get overwhelmed. Instead focus on one method first, perfect it and then move on to find another method. Keep doing this until you have all the traffic you need to make all the sales you want to make.

Here are some of the most common methods you can use for keyword marketing and the pros and cons of each:

1. Article marketing. This is a process where you write (or hire someone to write) articles that are optimized with the keywords you’ve gotten for your niche. This method is free and easy to do, but on the downside, you will need a lot of articles in circulation to give you any real traffic.

2. Search Engine Optimization. This method is all about getting the search engines to “see” your website. By placing relevant, targeted keywords on your website in certain areas you will stand out to the search engines. This method is free and fairly easy in it’s simplest form, but it can get quite complicated if you want to go in depth.

3. Pay Per Click. This is the method where you place ads that will appear on the search results page. You’ve no doubt done a search and have seen the ads that appear at the top and down the side of the results page. These ads were paid for by other online marketers. As the name implies you will only pay if someone clicks on your ad.

The downside to this method is that it involves a fairly complicated method of bidding on keywords.

The amount you may have to pay for a particular keyword can vary due to many factors such as the quality score your ad has been given by the search engines. Yes, if it sounds confusing it is, and since you will be paying while you are learning this method of keyword marketing is better used by those that are already making some money online.


How To Find Your Target Market So You Can Run A Successful Internet Business

The question of how to find your target market is of vital importance if you want to run a successful internet business. That often comes as a surprise to a lot of people. You see, they assume that the internet covers the entire planet, and therefore, the entire planet is now their market. To put it bluntly: that is a recipe for failure.

While it is true that an internet business has the potential of reaching a large portion of people around the world, there is simply no way that you can write your sales copy in a way that appeals to all of those people. On the other hand, you could write a basic description of your product or service and stay relatively vague in your copy. However, the message would be so watered down that it wouldn’t resonate with anybody. Figuring out your target market is the key to connecting with people and having them become customers.

You need to determine how big the potential market it is and how desperate they are to solve their particular problem, no matter how much it costs. A big market isn’t enough. For example, there are a lot of people looking for free stuff, but that doesn’t make them a good market. Such markets have a hard time parting with their money and that will make it harder to sell to them (though not impossible if you position your offer properly).

Another way to look at all of this is that your best bet is to sell to an already existing market. Sure, there is the rare product that is so novel that the market doesn’t exist, but trying to go that route is risky. When starting out it’s best to find an existing market, and then fill a need within that market.

That leads to the question of how to tell whether or not a market exists. This is where it becomes important to know how to find your target market. There are two simple ways that will get you on the right track.

1. Search engines – If enough people are searching for information on a topic then it’s a good sign that there is a market there. However, you also need to be careful about which keywords (the terms people enter into the search engine) you are gathering data on. Remember, you are looking for a “hungry” market, so give some thought as to what terms desperate people would be entering into the search engine.

2. Publications – There are thousands of magazines currently being published, and that’s an excellent sign that there is a large market interested in the topic. In effect, you re relying on the publisher’s research to tell you that there is an existing market for that topic. If you have an offer that can fit into any of those topics, then you can be confident that you are tapping into a good market.

These are two simple methods for how to find your target market, but they are only the beginning. Investing time up front researching the market will pay off in a big way in the future.


Making Your Site SEO Friendly

Having a website doesn’t mean much if nobody sees it. You could have the most awesome website on the planet, but if people don’t visit it, then it’s the same as if it doesn’t exist at all. Making your site SEO friendly increases the chances of your site being seen.

SEO (search engine optimization) covers everything you do to improve your site’s position in the search engines. A large percentage of people find new websites by using a search engine, but they will only go through so many results before visiting a site or trying a new keyword phrase. In fact, the further down your site is listed, the less chance there is that anybody will see it. The difference between the first page of results and the second page is huge. If you want your site to be seen, then you need to do whatever you can to have it listed on the first page of the search engine results.

In theory, SEO is fairly simple: you do a few things to your website and it starts to move higher in the search engine results. While that’s what it boils down to, making your site SEO friendly is a bit more complicated, and can be, at times, quite frustrating if you don’t do it right. The good news is that there are a few relatively easy things that you can start doing right away to help move your site higher up the search engine results.

You need to invest some time researching the best keywords for your website. The best keywords get plenty of searches, have relatively low competition, and also have an action element built into them. There is no magic number for the number of searches any particular keyword should have, and the same applies to the amount of competition (or how the competition is measured). That brings us to the concept of the “action element”, which refers to keywords that show the person searching is already looking to do something related to your site. For example, if you offer a how-to guide on making tutus, then keywords like “tutu patterns” and “how to make tutus” would include a relevant action element, and would therefore make ideal keywords for your site.

There is more to making your site SEO friendly than just choosing the right keywords, though. Having relevant content is also very important. See, search engines make money, ultimately, by having a lot of users, and people flock to the search engines that provide the most relevant results based on their searches. It only makes sense that when you give the search engines what they want, they will give you what you want, which is to appear closer to the top of the results. A good rule of thumb to make sure you are doing this is to write your content for people first, and search engines second.


Internet Marketing Advertising Guidelines

A method of promotion that used to be the hot new thing in marketing is internet marketing advertising through banner ads. Banner ads haven’t gone away, of course.  You still see them every time you’re online, unless you’re luckily using software that blocks them. But I’ll bet if you stop and think of all the banner ads you saw during the short period of time when you were online recently, all of those companies advertising in those banner ads are huge companies with vast advertising budgets. Few small business owners could afford the banner ad rates for something like the spot at the top of your mailbox when you check your Yahoo! Mail.

Internet marketing advertising with pay-per-click programs has also changed the face of online promotion. Now, a business owner can have a small ad displayed through a vast program of providing ads on various websites, and be charged a certain fee each time a consumer clicks on the link.  It’s essentially paying for traffic, and the traffic is targeted in that the ad should only show on a relevant website.  If a website is all about guitars, for instance, and the website owner is in a pay-per-click program, each time someone clicks on one of the guitar-related advertisements displayed, it earns him revenue. And costs the business owner.

Another thing that’s changed the internet marketing advertising landscape recently is SEO, or search engine optimization. Websites used to stuff themselves full of keywords to get hits for a variety of difference searches, whether or not the content was really on their website. Now, keyword “stuffing” as it’s called can actually get a site blackballed from a search.  This keeps web searchers from entering keywords like “apple pie recipe” and getting search engine listings with an adult site at position #3 and a website full of stolen software activation codes at #5.

Now during internet marketing advertising, websites have to use keywords correctly to show their content is expert content and not just a list of random keywords most commonly searched that day.  The growing sophistication of the search engines makes “cheating” to get the most hits a foolish thing to do since the engine can actually block your site from coming up in the results. Proper search engine optimization and keyword use can put your site in the top few results, though, and get you more valuable traffic.

When you get that traffic, you have to convert browsers to buyers, and the best way to do that is to make sure they see your product or service several times. One of the best methods of internet marketing advertising is by advertising to people who have given you permission to send them emails through an opt-in list. Visitors to your website will be enticed to sign up for your mailing list by you offering something valuable to them for free for doing so.  Then you have their permission do some of your most effective internet marketing advertising–sending them very targeted ads.